Launched in 2001 as an extension of the highly successful Journeys store, Journeys Kidz is a unique branded kids' footwear retailer, targeting customers 5 to 12 years old who like trendy shoes and accessories, including Sperry, Polo, Vans, DC, Nike, Puma, UGG, and TOMS. Whether it's the skate-style footwear displays or the TVs playing cartoons and music, Journeys Kidz has a visually exciting atmosphere that is both fun for kids and functional for parents. In addition to over the 170 stores nationwide and in Puerto Rico, Journeys Kidz reaches its customers through www.journeyskidz.com, its catalog, mobile website, brand promotions, consumers contests and strategic partnerships.